Principles & Core Values

Our Mission

To offer our partner clients a lifetime value of critical insights into customer behaviour through in-field data collection, generating meaningful insights that inform strategy and impact positively on the bottom line of our clients.

Our Purpose

To be a reputable and trusted research partner on the continent by offering quality services based on efficiency, proficiency and teamwork.

Core Values

We at Field And Insights Africa are driven by five (5) core values:

  • Passionate – we are a team of dedicated individuals who work hard to deliver on our purpose.
  • Knowledgeable – We bring a mindful and sensible understanding to the marketplace we operate in.
  • Authentic – Signify integrity in all we do and stay true to ourselves and our purpose.
  • Exceptional – Going above and beyond to deliver on our purpose and being dedicated to excellence in our pursuit for growth.
  • Accountable – we seek to hold ourselves and each of our team members accountable for demonstrating our mission at all times.