MARKET SEGMANTATION & PROFILING

Helping clients keep track of the ever-changing shopping and consumption behaviours

Market Segmentation & Profiling is our Usage Behaviours and Customer Experience solution, aiming to help clients keep track of the ever-changing shopping and consumption behaviors & patterns. We specifically look at the category level to best understand usage and attitudes against competitors, as we believe that “understanding of consumer decision-making process helps to turn brands into category winners”. 

Key benefits include identifying the following:

Usage rates Usage occasions
Loyalty & brand advocacy
Customer satisfaction levels
Identify problems areas and how to best fix them
Identify & Monitor Trends