CONSUMER TRENDS ANALYSIS

Helping clients have a better understanding of their core customers  

In today’s economy, targeting the right consumer segments is a key to successful marketing solutions, but who is this Right Consumer? How do marketers go about finding them? 

The aim of FIA. Consumer Trends Analysis is to help clients have a better understanding of their core and ideal buyers and users of their products and services. We do this through Market Segmentation & Profiling offering clear insights into the following: 

Geographic & Demographics Psychographics 
Attitudes towards life Behavioral 
Needs and Wants Socio-economic
Attitudes & Access to money Product-Related
Product Usage & Ownership
Benefits Lifestyle
Entertainment, & Media choices